Project
Our responsibility for this project was not only to design and develop a beautiful website but also to uplift their online identity with trustworthiness and value of the Wisdom brand together with a compelling web design.
We also had a number of initial talks, research and even several meeting with the Wisdom management team which helped us to best ensure we understand the field and the market it addresses.
Requirement
Wisdom Business Academy, the country’s largest CIMA business school had a static website which was starting to look outdated and, crucially, wasn’t responsive. After a competitive selection process, they commissioned us to redesign and redevelop wisdombusiness.com – the largest CIMA business school in Sri Lanka. Our brief was to:
- Create a responsive design to reflect the Academy’s standing as a leading global center of excellence.
- Design an information architecture to cater to the Wisdom’s core audiences; prospective students, students, and staff.
- Develop a site with a rich and flexible content authoring and management experience.
Solution
We initiated the project with the wireframes and the overall informational structure for the website. After setting and experimenting the best journey map for the users we began focusing on rendering the user experience into a user interface that would suitably fit the brand. Having a more to web design was a must, but we also had to keep in mind that the content we received for the website was also visual heavy, making it a bit more interesting when it came to balancing out the design elements with the brand content. Following a couple of months of design and development work in our Head Office, our team was really excited to launch the new website for Wisdom Business Academy. Decluttering the sites into one single, easy to view and navigate site had already vastly improved Wisdom Business Academy online presence and SEO performance. The website’s content is managed by Wisdom Business Academy’s staff internally from the Custom made Content Management System allowing them for quick text and image changes. A comprehensive training was given by the team at Konekt to the internal, and now they excel at keeping the site up to date.
Technologies Used
WordPress, UI/UX, Marketing Automation Tools
Delivery Period
3 Months
